The IDEATE Method: Identifying High-Potential...

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The IDEATE Method: Identifying...

The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

Name: The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
ISBN: 9781544393247

Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck

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Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Κατηγορίες:

Business & Economics - Management & Leadership

Έτος:

2020

Έκδοση:

Εκδότης:

SAGE Publications, Inc

Γλώσσα:

english

Σελίδες:

104

ISBN 10: